Business question↓AI priorities↓Strategic direction
AI strategy for marketing & GTM
Make informed choices about where AI belongs in your marketing strategy, service proposition and ways of working.
Make complex technology
clear to your buyers.
Enterprise GTM & Decision Intelligence Advisor for AI, data and B2B technology companies.
I help AI, data and B2B technology leaders sharpen product positioning, set go-to-market priorities and decide where AI can support marketing. Independent consulting, grounded in 27+ years of enterprise technology marketing.
27+ yearsEnterprise technology marketing
Strategy + executionGTM, positioning and alliances
Independent advisoryAI strategy and product positioning
Where do you need
to make progress?
For founders, product and marketing leaders, and B2B agencies facing a positioning, AI strategy or market-entry decision.
Product capability↓Buyer relevance↓Clear narrative
Product & analyst positioning
Translate complex technology into a clear category narrative, differentiated value and credible supporting messages.
Target market↓Value proposition↓GTM priorities
Enterprise GTM advisory
Bring experienced outside judgment to your target market, buyer proposition and go-to-market priorities.
Experience applied
to real decisions.
Recent paid assignments in AI strategy and data-product positioning.
View selected engagements ↗AI strategy consulting
Advisory work focused on AI strategy for a B2B marketing agency.
Analyst positioning
Writing analyst-facing positioning for a data-product technology provider.
Enterprise judgment.
Ecosystem thinking.
Practical AI curiosity.
My work connects enterprise technology marketing with advisory, community leadership and hands-on AI initiatives.
More about Sowmya ↗What Decision Intelligence
means in this practice.
Making better-informed marketing and go-to-market choices.
The starting point is a decision: which buyers to prioritize, how to position a product, or where AI fits in the marketing strategy. The work connects your business context and available evidence to clear choices and next steps.
See the work and possible deliverables