AI strategy consulting
- Client context
- A B2B marketing agency exploring its AI strategy.
- Assignment
- AI strategy consulting for the agency.
- Contribution area
- Strategic guidance at the intersection of AI and marketing.
A substantial operating foundation.
A focused advisory practice.
Independent assignments and wider leadership experience, presented separately.
Analyst-facing positioning
- Client context
- A technology provider with a data product.
- Assignment
- Writing positioning for an analyst audience.
- Contribution area
- Product narrative and analyst-facing communication.
These summaries describe the assignments and contribution areas. Client names, detailed deliverables and measured business outcomes are not published here.
The foundation
behind the advice.
27+ years in global B2B technology marketing, spanning enterprise GTM, product narratives and strategic alliances.
- Enterprise and product marketing
- Go-to-market strategy and executive alignment
- Strategic technology alliances and ecosystem development
- Leadership, mentoring and stakeholder engagement